The fitness industry and its participants are in the midst of an arms race: our over-reliance on inspiration and motivation to fuel our workouts is slowly in...

Story is our first language. Story is one of the simplest and most effective ways to get someone's attention and then do something with it. Stories draw upon...

New technology and a glut of fitness trackers are making it easier than ever to measure everything from your steps and your sleep to your bar speed and HRV. ...